Launched in 2018 by Hole & Corner, Cræftiga is a new award programme dedicated to uncovering the most exciting young talents in the next generation of craft and making. The awards are open to makers under 35 in any craft-based discipline, and set out to champion innovative processes, sustainable practices and new material applications across the making spectrum. Applications are open until 31 July, and all finalists will have their work displayed in London Design Fair’s British Craft Pavilion during the 2018 London Design Festival in September – putting their talent in front of the fair’s 28,000+ visitors from the UK and beyond. Alongside coverage and maker profiles in Hole & Corner magazine, Cræftiga winners will also receive a year-long programme of mentoring from the team and the wider Hole & Corner craft network, including expert guidance on everything they need to build their business, including design, PR, branding and communications.
Zetteler is delighted to be supporting the Hole & Corner team in its mission to champion craftsmanship, sustainability and innovation. We’re working to ensure news of the inaugural award reaches the most talented emerging craft artists and makers, and therefore that the London Design Fair show is one of the most varied and forward-thinking of the 2018 festival.