An ambitious new bespoke estate agency needed a compelling brand identity. Focused exclusively on selling houses and luxury flats in the Notting Hill area, the brand wanted to feel established, look smart and confident and stand out from its competitors.
Beam developed a unique visual and literal language that would reflect the brand’s objectives, and feel more private members club than glass-windowed high-street shop. Beam created an entirely ownable identity for Crayson consistent across a wide range of touch points.