cre-ATE plant-based food brand

  • Eleanor Lucy Davidson

The following project is a brand that I built myself from scratch as part of the final year of my Fashion Communication and Promotion degree: cre-ATE is a subscription box service that delivers families all the ingredients they need to make a delicious and healthy plant-based meal or snacks. But cre-ATE isn't like any old subscription box. Each cre-ATE box comes with a QR code which is scanned on the smartphone app, launching a personalised gaming experience to guide consumers through their recipe. Upon completion of a recipe, an exclusive in-app mini game will be unlocked and the recipe will be saved to the cre-ATE vault, so it can be recreated over and over again.