Services: branding, visual identity, graphic design, web design & development
Naming and branding for a food brand
Business project whose objective is focused on the creation, production and marketing of food products and Gourmet drinks. This initiative was born from a group of partners, some from the food sector and all in general motivated by their sybaritic passion, to offer high-end products, made from the choice of the best raw materials and artisanal processes. All this under the strictest quality controls, in order to please the most gourmet palates.
A name that evokes its Gourmet offer
Aligned with the offer and the target that we address, we developed a naming whose root comes from the word sommelier or sommelier (Expert in pairings, knows which wine will go best for each meal) from which it also collects part of its essence and meaning. extending it to the action of eating sybaritic. It is therefore a name that is familiar, close, easy to remember and pronounce.
Branding that leaves no room for doubt
A simple look is enough for us to understand that we are dealing with a prestigious brand. For its focused and orderly architecture, its shapes, color and sobriety.
The “trident”, in gold, crowns the brand. It is the graphic development of a fork with watermarks, which elevates the fork to the category of luxury. It is the element of strength and character of this branding. To which is added the typography of the name, sober but finished off with minimal serifs that provide a balance between current and classic that would be expected of brands and products with artisan processes, made according to traditional methods steeped in history and experience. The slogan, in a more discreet typography and body, reinforces the positioning of the offer.
Elegant and versatile logo
Its shapes and colors, full of character and personality, allow for very varied applications from digital applications: web, app; to labeling of spaces, vehicles and any other element of stationery, e-mailings or packaging.
Without losing a bit of its character.
The Sybarite Luxury app
In any of its uses, the logo maintains its position, elevating the destination to the level of the brand. This is how we can appreciate it in the different elements of communication. In packagings using quality materials and a good marking with 2 inks or 1 ink plus metallic stamping and in the same way in the rest of the applications. The website is an online store that presents the offer and markets the products to the end customer, in a reliable and simple way.
Take a look to the full project here.