Creative Content Kit
Developed by Ana Bender and published by Bis Publishers in the UK, Europe and USA, the Creative Content Kit is a methodology in a deck of 65 cards, with four-step process for creating content strategy.
The brief for the Creative Content Kit was to design its package, inner cards and logo. The kit should be visually appealing, easy to read and the cards should be smoothly associated to the four different stages approached by the kit.
All the design is based on simple geometrical shapes - a circle, a triangle and a square. Each shape represents a different stage on the methodology. The packaging plays with a mix of shapes and colours, contrasting with a white and clean background. The cards are simple and easy to read. They can also be associated to each stage due to their colours and to a bar at the bottom which indicates the category they belong to.
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Companies
Fink Content
- Design