Creative Direction and Brand Building

I was commissioned by the cookie dough start up Naked Dough to complete a mural design for their first pop up store in Old Street Station London. The brand was in it’s infancy and with the success of the mural I continued to build the brand, completing designs and creative directing for 5 more pop ups appearing in Westfield London, Intu Lakeside, Top Shop Oxford Circus, Taste London, Camden Lock Market and I worked closely with Electric Ray to design the kitchen space for Naked Doughs feature on the BBC 2 Million Pound Menu 2018. Building the brand also included creating and art working all marketing material, website design, packaging label design, social media content, food photography, Kiosk POS, large format printing, merchandise, menus and complete brand direction. www.naked-dough.co.uk

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Heather Shears
Illustrator/Designer