Creative Direction For White Walls Uk

Breaking away from the traditional route of casting models to fit a brands identity. We decided for White Walls final product of 2023 to project the local faces of a seaside town in England. These faces ranged from a local café owner to a chip shop worker and the daring yet absurd cold water swimmer. To sign off this year we wanted to do something beyond showcasing hats; it was about honoring community. Something in which we have put at the forefront of our brand this year. Each individual brought their unique touch to the shoot. With every shot our talented photographer Deelo Arizona managed to capture the authentic connections and unity among these remarkable faces. The overwhelming response from people eager to join and contribute to White Walls made us realise that this project was no longer just about the hat. It evolved into a celebration of everyday people, their vibrant stories, and the beauty of mutual support—a testament to how reaching out can spark a chain of goodwill among us all.