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Creeping into Seasonal Brand Extensions
Nobody wants their sweets to scare people… other than Maynards Bassetts that is! To be honest we’re not adverse to rattling a few knees ourselves, so when we were asked what we could do with the Chews brand for Halloween we had a few tricks up our sleeves.
Building on the Juicy Chews brand personality we created Creepy Chews and dressed the logo up for a night of trick and treating – all in line with the Maynards Bassetts brand proposition, adult, British and bonkers.
To create standout on shelf we developed a unique pack design that defined the seasonal nature of the product and ensured consumers quickly recognised it purpose.