Crimebits - D&AD New Blood Awards Winner 2016 (BBC Brief)

  • Mohammad Scek-Nuren
'Crimebits' takes the format of Crimewatch and brings it to social media. Short form content is increasing in popularity daily and content creators have to keep viewers interested. 'Crimebits' will take the traditional live format and condense the content to allow people to watch Crimewatch in a minute. An hour to a minute? Doesn't sound too bad. Using Snapchat's Discovery platform, Crimewatch will receive millions of views bridging the gap between broadcasts. 'Crimebits' can range from CCTV footage to reconstructions of big shows and can be shared across all social media platforms making it quick, simple and available.