CRM Strategy Parker Pens

I assisted the Brand Manager with developing a CRM strategy for Parker Pen products in order to reach a wider audience and promote fine writing pen products. This involved creating e-mail campaigns and liaising with the agency Salesforce to ensure that all content used reflect the bran's message.

Project Tags

Companies

  • N

    Newell Brands

    • P

      Parker Pens

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      Marketing Project Support Assistant