Introducing CRO-Frog, a dynamic conversion rate optimisation startup embarking on a quest for a fresh brand identity. At the heart of their mission lies the desire to capture online users much like a frog catching bugs for its clients. In crafting their visual identity, I delved into the playful world of frog life and bugs, drawing inspiration from the enchanting sounds of "CRO" akin to a frog’s cheerful croak. The palette plays with pastel shades, infusing vibrancy into every aspect of their brand. The result? A visually captivating experience that not only appeals to the eye but also embodies the essence CRO-Frog as a company.