CRØSS WIRED

CRØSS WIRED is a clothing brand that was designed to be an informal conversation starter for people with Tourette’s Syndrome about their condition. The easiest way to start a conversation is to compliment someone on their clothing. With a cool and clean design, CRØSS WIRED aims to bridge gaps in the understanding of the condition. Because of the mainstream media’s representation and interpretation of the condition, the public majority think that the condition is inherently a ‘swearing condition’. However, this is not the case. Tourette’s Syndrome is a tic disorder that can take many forms, rather than just coprolalia (the swearing tic). Although the condition only affects 1 in 162 people, half of those are undiagnosed cases. The condition is most commonly diagnosed in childhood; however, teenagers are the least represented demographic in awareness campaigns and online support. This is why CRØSS WIRED is aimed towards this age group - by using various scenarios and designs to portray the diversity of tics on clothing.