Cross-campus Branding

  • Ronna Sakowska

The challenge with this project involved developing a design that could be used for any cross-campus messaging for the newely re-sructured Sparsholt College Group which would sit comfortably along each college campus's distinct brand. The central and starting point for this project was the Part-Time course guide, which at the time utilised a several-years-out-of-date brand of one of the colleges. The purpose of the overhaul was to modernise the look and make it more professional and eye-catching to a diverse audience - from students to workers and employers, young and adult. Further applications of the brand are at the bottom in the form of some internal-facing posters.