This was a brief I was tasked with at university. The challenge was to create our own gin that was inspired by the Native American Crow tribe. I did some research and found that the tribe were strong and brave people. Not only did that make them a powerful tribe but they also treated each others as equals. Making the camp even more powerful as they had a united front. Men and women were equal throughout the history of the tribe. The topic of equality is something modern society is struggling to comprehend at the moment. Creating this gin inspired by the idea of equality and strength is something I attempted to get through my work, from the logo to the label. Hopefully by making this gin I not only created something tasty but got across a hidden and strong message about how great we can be as a society if we treated each other as one. Just like the Crow Tribe did.