Crushing conventions in the wine industry

For everywhere but the cellar Brand creation & Packaging for: The Copper Crew The team were approached to create a category-challenging canned wine; we left the traditional on the shelf and built a disruptive brand for a disruptive format. Three years after launching, the brand was acquired by market leader Canned Wine Co. and since the acquisition we’ve proudly supported the team with the brand evolution. Case study coming soon. But first, we wanted to share where it all started. Illustration: Guy Field Awards: Pentawards Shortlist Case Study: kit.studio/work/copper-crew/