CSM x Birkbeck MBA
The Central Saint Martins Birkbeck MBA is a different kind of MBA that places creative approaches and social engagement at the heart of future management and leadership. Combining the business strengths of Birkbeck with the creative strengths of Central Saint Martins, this course challenges the orthodox business school approach to education, and instead focuses on cross-disciplinary collaboration. We were tasked with rebranding the course and to help define its voice amongst competing business courses. Through the use of bold colour, confident typography and the intersection of fluid shapes and patterns; the key values of the course are at the forefront of the identity.