CUB FOOD

CUB FOOD is the sub brand of BARE FOOD! Niche free from kitchen is the company behind both brands and they want to redefine children's food. It aims to deliver not only tasty and healthy meals for your children but also, safe. Taking very seriously the health challenges when it comes to allergies, Cub Food is taking the kids meal to the next level. Their philosophy of free-from makes all their food gluten and nut-free as a standard. The logo was designed with the name and the audience in mind. A cute bear cub character is the logomark. As a young curious explorer is ready to go to food adventures. I combined a playful word mark, all with earthly tones and a red bright colour. Notice how in the Cub word, the u is actually the nose and the cub's smile whilst in the food one of the o's is the explorer's scarf. The submark follows the same idea as well as the rest of the variations of the logo. Icons, elements and seamless pattern, are also designed for a cohesive brand.