Cucina Colosseo FMCG Packaging
A mock brief during studies at CATC Design School. This project required us to design packaging solutions for Cucina Colosseo, an
Australian brand who are firmly established in the FMCG market. They offer a
range of gourmet, high-end options for ready-made dining that are dependable,
delicious, elegant and convenient.
With the high end market in mind, I decided to go with an off-black for the base
colour in the packaging. I wanted to include the Italian heritage behind the
products somewhere in the packaging design. Whilst undertaking my research I
found that many ready made food packaging that is Italian can look quite cheap
if you over use the colours of the flag. I combined the need for a way to see the
food inside the packaging with the flag. The panels inside the flag were die cut,
enabling the consumer to see the product before buying.