Cultural Immersion for a Global Spirits Brand

The client was looking to understand the mindset of the brand's new target consumer and develop a content platform for them. I worked together with Paddle Consulting who had already identified the consumer's ideal type of entertainment as immersive experiences. I designed a two-day tour of London – arguably the global centre of immersive and VR experiences – to help the client team get into the consumer's shoes. Stops on our tour included the disco-themed, parmesan extravaganza Gloria Trattoria, a musical/VR immersive performance of War of the Worlds and a visit to Secret Cinema.