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Culture Labs Book

  • Bex Lawler
  • sanju sunar

A book for The Marketing Store Culture Labs, demonstrating that they know their target market (young adults) for Monopoly at McDonald’s. I did the illustration, typography, logo and had the idea of stripping out the colour and accentuating the book with a vibrant, modern yellow.

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Companies

  • The Marketing Store logo

    The Marketing Store

    • Marketing & PR
  • McDonald's logo

    McDonald's

    • Non Creative Industries

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