Culture Trip's SoHo in SoCo

With Culture Trip we brought Soho vibes to SoCo for three full days at SXSW 2019 to celebrate their US debut and the premiere of their first original film, The Soul of Soho. Check out what happened when we transformed the iconic Austin Motel, with film premieres, dining experiences, panel discussions, music and drag bingo, infused with all the energy, creativity and fun of Soho.