Curated Workwear

Curated Workwear is an omnichannel e-commerce strategy created by Seed for G2000 Asia: an influential Hong Kong clothing company that wanted Seed to engage the brand with the regions creative professionals. Curated Workwear presents six curated looks for men and women online and in-store: making it super easy for hyper-busy professionals to Shop The Look. In addition to the strategy, Seed created a modern visual language for the brand that worked seamlessly across Men and Women.