Francesca Massera
Tel +4407907909410
massera.francesca@gmail.com • Skype Francesca.Massera
SKILLS
· Analytical thinker.
· Ability to work with Merchandising, Buying, Allocation, Wholesale.
· Experience working with independent retailers, multi-door retailers and department stores.
· Commercial awareness. Business and Commercial acumen.
· Analytical thinker, excellent number and data analysis skills.
· Experience in trend research, strong knowledge of Fashion Designers and Fashion Industry.
· Highly organized, with the ability to work to a schedule and to multitask.
· Excellent Office Management, experience with Administration and Sales.
· Strong network and relationships with industry professionals, extended buyer’s database.
· High degree of initiative, accountability and independent judgement.
· Ability to work in a fast-paced environment to tight deadlines
· Computer literate – Computer skills include: MS Office, advanced level of Excel, Adobe Creative Suite, Mac/PC Literate, experience using SAP.
PROFESSIONAL EXPERIENCE
· Wholesale Sales June 2017 - Present
Tomorrow Ltd – London/Milan
Duties:
- Building relationships with key clients and buyers to unlock new sales opportunities, UK and International.
- Managing follow up and pro-active sales with clients (existing and new), to build the showroom business at Tomorrow and achieve targets.
- Managing the order processes including inputting, confirming orders, checking delivery status and following up with re-orders and stock-orders, providing staff trainings.
- Communicating with Logistic, Back Office, Finance, Warehouse.
- Daily liaising with clients providing information and customer service, giving advice on visual merchandising, best sellers, building ranges with them to help maximize the sales.
- Preparing seasonal reports - sales analysis, sell thru reports, product feedback, etc.
- Manage seasonal sales campaigns, including booking and taking appointments and overseeing showroom diary & account management.
- Travelling to Paris and Milan during fashion week and provide thorough sales & collection analysis post market.
· Buyer Administrator Assistant February 2017 – June 2017
BHS International – London
Duties:
- Inputting orders accurately into system and making amendments where necessary.
- Liaising with suppliers to maintain critical deadlines and chasing in samples
- Maintaining the sample library and keeping track of samples handed over
- Preparing the range and showroom for meetings, supplier/host visits & selection meetings
- Working closely with the merchandising team to ensure any delivery issues are resolved
- Managing order entry working on SAP.
- Assisting the team during market with competitor analysis and sales analysis
- Filing swatches and organizing development samples.
- Participating in fit meetings, writing up fit reports, communicating with suppliers and sending comments and approvals.
- Merchandising Assistant Intern July 2016 – January 2017
Burberry Ltd – London
Duties:
- Running weekly trade reports for Menswear, analysing opportunities/ risks and providing trade actions.
- Preparing Sign Off decks (top 20’s, sign off sheets, pricing architecture, buy analysis)
- Communicating weekly regional and store feedbacks
- Liaise with stores weekly to maintain sales and enhance customer experience
- Improving sales through range extensions, stock transfers, replenishment of sizes/styles
- Inputting seasonal orders into SAP system
- Moving stock on weekly basis from store to store or digital and mainline hub.
- Provide samples for shooting
- Build and maintain strong relationships with Buying teams, VM & Allocation
- Comp shops; ensuring MW is in-line with other luxury brands, price and product reviews, identifying new opportunities, customer/culture/climate specific needs
- Compile adhoc sales and inventory analysis for directors and managers
- Identify weekly key sales, ST, growth areas or misses, working with Allocation
- Merchandise Assistant Intern January 2016 – June 2016
Vivienne Westwood ltd – London
Duties:
- Wholesales Sales Analysis of the previous season (Menswear and Womenswear main collection)
- RTL Sales Analysis
- Elaboration of SWOT analysis
- Research: Department stores, shops together with showrooms
- Benchmarking: competitors and prices analysis
- Collection Briefing: Based on the sales analysis and commercial feedback, creation of Action Point
- Organise critical path: Calendar, Collection Structure and Deliveries
- Pricing Architecture: analysis price and negotiating prices with Suppliers
- Work on daily basis with product developers to maximise sales for the next season
- Presentation of the collection to Wholesale and Rtl
- Sales Forecast: Supporting the commercial department
· Buying Administration Assistant
Augusta 1923 –luxury shoes– Italy & Paris, France
2013/2015
Duties:
· Analysing consumer buying patterns and predicting future trends.
· Meeting suppliers and negotiating terms of contract.
· Quality control and product description.
· Attending fit sessions, making notes to report back to suppliers.
· Stock control and shipment supervision.
· Liaising with buyers, clients, stores and distributors such as Luisa Via Roma, H. Lorenzo, Layers, Barneys New York, Dovert Street Market, LN-CC, and many more from Japan to USA.
· Maintaining awareness of competitors' performance. Gathering information on customers' reactions to products. Attending events to promote limited edition.
· Creating periodic analysis reports. Making recommendations based on analysis of potential sales opportunities / risks.
· Attending national and international fashion shows and trade fairs.
· Managing intern.
EDUCATION
- BA in Fashion Communication – Italy 2008/2011
IED, Istituto Europeo Design
- Diploma in Psychology and Sociology [British A-Level] 2003/2008
Liceo Padre Alberto Guglielmotti – Italy
LANGUAGES
· Mother Tongue: Italian.
· Fluent in written and spoken English.
HOBBIES
· Gym, movies, art & design, fashion.
REFERENCES
- Available Upon Request
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