Do you know why consumers love any product? They love a product because of its advantages; if a product reaps no benefits, there is no point in buying it again. This is the same case with custom packaging, if your packaging is great looking but serves n practical purpose, the custom may buy it the first time, but a bad unboxing experience will stop them from buying it the next time. Such custom packaging can’t build your brand loyalty; in fact, it will only get you bad reviews.