CYPHER non-alcoholic drink brand
This project aims to create a range of non-alcoholic drinks that allows our target audience to have fun and be happier in social situations. The product is for those who enjoy going out and socialising and want an alternative drink catering to their health needs and busy lifestyle. The design is clean, modern, and sleek making it cool to choose a healthy drinking option with your friends.
CYPHER non-alcoholic drink promo glass
For this project, it was important to think where the brand could be advertised. Festivals are very popular amongst the age demographic and a reusable pint glass with the CYPHER logo is a functional and attractive means of promotion.
CYPHER non-alcoholic drink T-shirt
At festivals, people will buy T-shirts that will be attractive and exclusive, but will also help promote and advertise the product. They can also be worn after the festival is over which will allow ongoing promotion in a variety of situations.
CYPHER non-alcoholic drink app
You are out with your friends and looking for something to drink, but you have that important meeting in the morning, so you do not want to drink alcohol. Your friends ask what you want to drink and you see the CYPHER Logo with its QR Code.
Using the CYPHER app on your phone lets you scan the QR code every time you buy a CYPHER drink to gain points which you can use on the website to order t-shirts, coasters, and drinks.
Website
The website allows for the sale of products and encourages customers to apply for discounts via the CYPHER app. Each customer can log in confidentially to access the shop for home delivery, see special offers and check their points balance for promotional merchandise.
Companies
D&AD New Blood
- Events