D&AD

Challenge To bring freedom and self-expression to new drinkers ageing from 18-24, making an epic summer moment. Goal Discovering interactive advertisement to get people moving in different ways. Also researching summer times around the world to link to each month. Solution Bringing summer time all year round using an interactive poster, which connects to people in their summer time during the month. To talk and complete challenges such as dance, sing, draw and floor is lava to win a prize.