D&AD ADOBE NEW BLOOD AWARDS 2017

Unsocial Media Can you communicate wisdom without words? They say a picture’s worth a thousand. Create images that pack a punch and get to the core of the heartfelt advice you’re trying to express. My concept is to reflect how social media and using the internet is an antisocial activity with a negative impact upon us. People are connected online and disconnected in reality at work and at home. We have been exposed to the same information at the same time with almost same few reactions. People are chained to the network and live in isolated islands. We are existing in the same place but everyone in their own world. Emotional reactions are limited to like, dislike, love and lol. So, using social media makes our life heartless, contactless and soulless.