D&AD concept - ASOS

D&AD Concept for ASOS

As Seen On Streets

‘Restyle Street style’ was a Digital Advertising brief set by ASOS in the 2014 D&AD yellow pencil awards. The brief stated that ASOS wanted a new and innovative way for young people to source street style. The idea had to appeal to fashion conscious 20-somethings who use digital devices frequently.

Here is our campaign concept:

https://www.youtube.com/watch?v=26WOlvGfhW0

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Like what you see? Be the first to leave a comment for Rachel!

Add comment
Digital Account Manager