D&AD Concept for ASOS
As Seen On Streets
‘Restyle Street style’ was a Digital Advertising brief set by ASOS in the 2014 D&AD yellow pencil awards. The brief stated that ASOS wanted a new and innovative way for young people to source street style. The idea had to appeal to fashion conscious 20-somethings who use digital devices frequently.
Here is our campaign concept:
https://www.youtube.com/watch?v=26WOlvGfhW0