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D&AD concept - ASOS

D&AD Concept for ASOS

As Seen On Streets

‘Restyle Street style’ was a Digital Advertising brief set by ASOS in the 2014 D&AD yellow pencil awards. The brief stated that ASOS wanted a new and innovative way for young people to source street style. The idea had to appeal to fashion conscious 20-somethings who use digital devices frequently.

Here is our campaign concept:

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