D&AD entry 2018

Create a Hellmann’s branded device, publication or service that addresses the issue of food wastage. Insight: 40% of UK household food waste is fruit and veg that is forgotten about in the back of the fridge Idea: Use CO2 sensors on Hellmann's mayonnaise bottles to detect rising CO2 levels in the fruit and veg drawer which will remind you to eat the food that is about to go off