D&AD | HSBC | Nottingham Trent University

HSBC is one of the largest banking and financial service organisations in the world and has been helping people, businesses and communities thrive for over 150 years. As one of the world’s most recognised banks, it is the key that they consistently prove to both their current and potential customers are invested in them and their future. Their global brand promise is ‘Together we thrive’ and it is your job to show this promise to the world. Bring to life HSBC’s brand promise ‘Together we thrive’ through an illustration or animation led airport activation. Open, dependable and connected are HSBC Brand values which form the foundation of their Brand Promise. The audience is everyone and anyone setting foot in an airport space, those with an international mindset and a love of travel who are excited about the opportunities the world has to offer. Illustration led the response it includes a full takeover of jet bridges (the tunnel you take onto a plane) which HSBC is synonymous.