D&AD New Blood Awards- Together We Thrive
These are the Illustrations I created for the D&AD new blood awards brief set by the HSBC. The brief set the task of creating illustrated advertisements that would be displayed in an airport. For my take on this brief I wanted to focus the attention to one of the brands core values sustainability, I did by creating a group of character's that band together to help clean the environment and spread awareness.
The GIF below is an example of what my animated introduction might of looked like in a airport setting.
The butterfly was the an important part of my project as in the illustrations I madee for social media posts, the butterfly is seen leading or floating around the characters, I saw the butterfly as a guide for the characters, and by making the real life luggage tags into the butterfly I wanted the auidence to feel more connected to the narrative, hopefully it would make the story more memorable and its message of sustainability more impactful.
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D&AD New Blood
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