D&AD New Blood – Moon Rabbit

Inspired by the ancient Japanese folklore, Moon Rabbit is a collaboration with adidas and the Tokyo subway network, providing young girls with the access to a women’s rugby training programme delivered across the metropolis. Moon Rabbit personifies speed, agility and team work, qualities required in sport and in life. The brand encourages young girls to reimagine their qualities and breakdown social stereotypes.




https://www.dandad.org/awards/new-blood/2019/bound-method-entryget_brief_title-of-entry-moon-rabbit/3552/moon-rabbit/

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Graphic Designer