D&AD New Blood Shift Identity
Following a competitive pitch me and my creative partner re-branded D&AD's New Blood Shift programme with 'The Light', an execution that pays homage to the New Blood shifters who have day jobs, caring responsibilities and other commitments - forcing them to create in the darkness of night
Team Credits
Abi Stephenson
- Art Director
Matt Jones
- Creative & Film Director
- Droga5, Who Wot Why, Lucky Generals, VCCP, Nike, AKQA
Companies
D&AD
- Design & Creative
Skills
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