D&AD NewBlood Awards - Illustrate the World

  • Callum Baxter

Illustrations entered into the D&AD Newblood Awards. The brief asked for illustrated airport advertisements to promote HSBC. In Hong Kong dragons are symbol of good fortune and prosperity, fostering harmony and representing Qi energy. The flow of Qi is often accounted for in the architecture of buildings. Allowing dragons passage through the airport inspired the illustrations for this project.