D&AD Newblood (CONNECT4CLIMATE) - SH/FT Submission
Our solution for the 2020 D&AD Newblood brief, CONNECT4CLIMATE.
Fast fashion is causing mass destruction on a global scale, both socially and environmentally. We can stop the damage that is caused by fast fashion if we can change young people's perceptions of what is 'normal' when purchasing clothes. Ethical and sustainable fashion does exist and needs to be pushed to the front of young people's minds.
Our solution is SHIFT. SHIFT is a downloadable movement, a virus-styled pop-up that aims to target the pandemic that is fast fashion. SHIFT activates when certain trigger words are detected on your browser.
We aim for SHIFT to change the way that young people think about clothes and eventually reduce the impacts of fast fashion on the world. We will do this by reducing online impulse buying, throw-away culture and more, whilst promoting sustainable retailers.
D&AD Submission video.
Virus-styled plug-in.
Advertisement video.
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