D&AD Student Awards

Create a copy-led campaign for Yula. Targeting 18-28-year olds. Get audience excited about Yula, recognise Yula, develop an external brand promise, convince traditional energy drink consumers to switch and convey the premium nature of the brand. CONCEPT = To draft copy compositions that exemplified all the good aspects of the brand and drink. These compositions would then be grouped into similar messaging and deployed as a yearly campaign demonstrating to the public the strengths and offerings of the drink. Quirky play of words, the natural and health aspects of the drink and the partnerships that the company feels is important to have in order to give the brand an ethical flavour.