D&AD-VBAT Superunion Submission- 'temui'

  • Elaina Soteriou

‘temui’ is a fun and playful dock based bike hire scheme, based in Singapore. It aims to encourage: locals, tourists as well as curious citizens to explore and discover the city. It provides three different colour coded routes for the user to choose from and enjoy. The name ‘temui’ comes from the Malay translation of the word ‘discover’. Malay is the national language of Singapore, therefore easy for the citizens to understand while simultaneously a fun and easy word for tourists to learn.