D&AD - Yula Energy Drink Entry

The aim of the project was to create something which was 'copylead'.  For our design we wanted to create something slightly different and the next step in poster design by making it animated.  By placing the animation behind the text, it brings focus to the caption. Whilst researching the company we notice they did not have a Twitter page.  For our final outcome we decided to create an animated poster which include sound, as well as a mock-up Twitter page as well. This brief it was a joint project between myself and Meg Dennis.