D Suarve Dagenham - Marketing, Social Media, Promotion, Graphic Design

Single Release Date: 12/2019 Total Youtube Views: 44K+ Total Streams: 200K+ My Role: Social Media management, Marketing Strategy, PR, Graphic Design For this video one of the stringest aspects of the marketing strategy was the horse in the video. A horse in the middle of a Dagenham estate was a statement enough. The instrumental was giving me wild west cowboy vibes so we kept the video outside the box, hired a horse and got D Suarve on it. The song had an iconic name ‘Dagenham’ so we decided to create an outdoor listening party/reaction video connecting with fans and potential audiences in the local and surrounding areas. This content was promoted via instagram ads in the run up to the release to build a buzz and make people think, ‘who is D Suarve and what is this music video with a horse everyone is fussing about’

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