In need of refresh to their existing brand and website, Dakota Hotels also required the rollout of their new sister brand ~ Dakota Deluxe. Keeping them both under the same brand family tree was deemed essential so as not to dilute the existing Dakota brand.
TALISMAN worked to create a solution_ the relaunch of a new responsive website differentiating the primary brands using a black / white colour theme.
The branded ‘makes you feel special’ website now features access to all existing hotels. The original hotels – Dakota Edinburgh and Eurocentral are now recognised under the white theme. With the sister-branded Dakota Deluxe Glasgow and Leeds Hotels incorporating a luxurious black theme.
View the project page: talisman.design/projects/dakota-hotels/
We established a black / white theme throughout the website to distinguish the newly launched, premium DAKOTA DELUXE branding, from the core DAKOTA brand.