DAKS — AW17 Lookbook

  • Fiona Barnes

Conceptual lookbook for the DAKS AW17 campaign.

DAKS is a British luxury fashion house, founded in 1894 by Simeon Simpson in London. Renowned for their tailoring and timeless pieces. For this project, the collection was inspired by three iconic landscapes in Britain; the city, the country, and the Scottish island. The theme was a celebration of British heritage. The landscape was a key focus for imagery and colours, the typography proposes an iconic and dynamic composition.