Dallas

ING-DiBa

Building upon the well-known slogan Die Bank und Du (The Bank and You), our Berlin office launched its first campaign for ING-DiBa since winning the account last year.
Centring on the idea that although ING-DiBa will always be there for its customers, its Bank and You slogan also empowers individuals to take their finances into their own hands. Made easier than ever with the introduction of its digital services.

Inspired by everyday moments and genuine storytelling, the film portrays the story of a young boy working hard to save up for a plane ticket to Dallas and a chance to see his favourite NBA player, Dirk Nowitzki, in action. After working tirelessly: raking leaves, painting fences and helping old ladies with their shopping, his jar of coins beings to fill up, until one day he comes home to find two plane tickets to Dallas poking out the top of the jar, put there by his proud dad.
The spot first aired on TV and has been accompanied by print and online.