At long last, we are able to share Dan Woodger's work for Samsung Taiwan.
The brief was to write, direct and animate a short animation celebrating the city of Taipei which would then open the Nuit Blanche Animation festival as part of a multi-faceted marketing collaboration with Samsung.
Dan was the lead artist for the campaign I was flown out to Taiwan where in the run up to the festival I took part in a series of press conferences, live drawing sessions and even a fan Q&A at the Samsung flagship store.
During his two week stay in Taiwan he was shown around the city by a documentary film crew, who took him to cultural locations such as Taipei’s Elephant Mountain (“Xiangshan”) and the Raohe Night Market. It was here Dan was able to play with the Galaxy Note 8, combining photographs with his characters using the S Pen.
On the night of the Nuit Blanche festival, the Mayor of Taipei introduced Dan's animation which was then projection mapped onto the University of Taipei library building and soundtracked live by the City Orchestra!
Samsung also set up a booth at the event using Dan's artwork as the backdrop and even made cut outs of his characters featured in the animation to populate the space.
…and to top it all of. They made phone cases!!