Visual identity for the SESC Dance Biennial. This event is a panorama of contemporary world dance and its borders with other arts.
We use circular objects in interaction with dancers to materialize the trajectory of the movement. Just as the festival questions the boundaries of dance, the graphic result plays with the boundaries of design embedding the main visual element in the photographic scene.
This Biennial took place in the city of Campinas and the locations of the photos are points of reference in the city.
Sesc is one of the largest cultural institutions in Brazil. The Sesc Dance Biennial presents an overview of contemporary national and international dance. In the 2017 edition, the curatorial cut emphasized the intersections between dance and other arts. The goal of identity was to distance himself from the cliché universe of dance and create an intriguing image that would spread to biennial. The material was aimed at a broad audience, ranging from dance specialists to institution visitors.
We created an identity that sought to distance itself from the classical universe of dance and to emphasize the contemporary character of the festival that focused on the borders of dance with other arts.
We use circular objects in interaction with dancers to materialize the trajectory of body movement. Just as the festival questions the limits of dance, the graphic result plays the boundaries of design by incorporating the main visual element into the photographic scene from the event host city
Design and Art Direction: Jorge Romanos and Naíma Almeida
Photography: Érico Toscano
Film
direction Aline Lata direction photography Érico Toscano art direction Jorge Romanos and Naíma Almeida executive production Lipp Sant'angelo gaffer Maguiune de Oliveira assistants photography Heitor Mizuki and Fernando Motta production Laila Pas and João Toledo costume Victor Miranda make up and hair André Mattos cast Cora Laszlo, Caio Zanuto, Danielli Mendes, Danilo Nonato and Mariza Virgolino film edit Thom Bastos soundtrack Sergio Victor Sayeg locution Sofia Botelho