Dance for Dementia Campaign

A campaign focussed on the mental health and wellbeing of Dementia sufferers, their carers and their families by encouraging them to get involved in the big Dance for Dementia event. The concept is centered around scientific evidence that music and dance not only help to bring calm and a sense of presentness and recollection for those with Dementia, but they also help to reduce the risks of dementia in young people and improve people’s mental health and wellbeing. The campaign not only aims to raise awareness, but encourages those effected to get involved and enjoy dancing together during a daily routine that can often be so challenging and unpredictable.