Danish Typeseat

  • Lauren Ahm

Combining elements from my Danish heritage and my passion for design led me to create four typefaces for which I have designed a type specimen book entitled Danish Typeseat.

Having Danish family has meant that I have always been surrounded by Danish design and furniture - which I have never considered particularly interesting. Chairs are often overlooked as being a standard piece of furniture in every household. However, through my research, I have come to understand the chair is one of the hardest objects to design and have realised why chairs are so important to Danish culture.
The type-specimen book contains designs using the typefaces along with illustrations to assist. At the back is a pocket with a fold-up poster to support the type specimen.
The typefaces Stolens Skrifttype, Deformerede Bogstaver, Flade Siddepind and Stol Anatomi are based on the same considerations made by Danish furniture designers. They are meant as display fonts and not to be used as body text. The Danish names link the typefaces back to their basis on Danish Chairs.
The poster is designed to reveal a new typeface with every unfold until it eventually unfolds all the way to show the Stolens Skrifttype featuring some of the illustrations.
(see front and back below)
Another supporting outcome is a short motion graphic that delves into the variation of Stolens Skrifttype where the chairs explode. This is to see a clearer link between the letter form and chair with the anatomy of the chair and letter being very similar.