Danish Wine - Lykkelig
Making wine in Denmark was illegal until 1999. Jutland Vingaard produced their first bottle 5 years later using grapes that are particulary suitable for northern climates. They produce 2 wines - a crisp Pinot Blanc and a fruity Rosē. These fresh new wines require a different approach. They are aimed at young women with busy lives in need of some down time.
Lykkelig means ‘blissful’ in Danish. It’s not easy to say, but it sticks in your head. The design is clean and uncluttered - the colours reflecting nature and evoking relaxation. The illustrations are modern interpretations of traditional Scandinavian patterns. Unlike more established wines, the tone of voice here is informal and irreverent.
