Daoxia Rice

KaiXin is a organic food supplement company based in Anhui, China. The product ‘Daoxia’ rice uses the aquaponics system that combines crayfish with rice plants in a symbiotic environment. I designed it with the illustration and packaging concept using traditional colour tones and playing with the key elements ‘crayfish’ and ‘rice’. The idea of the packaging highlights the nature, healthy and premium qualities of the rice.