EXRCM IS AN INDIE ELECTRONIC MUSIC BAND, FOR THEIR SECOND EP ‘DAPPERNIENTE’ THEY CHOSE TO CREATE A COMPLEX CONCEPT ALBUM BASED ON THE RELATIONSHIP BETWEEN TRAVELING AND CHANGING IDEAS. I’VE BEEN WORKING CLOSELY WITH THE BAND TO DEVELOP A VISUAL CONCEPT ACROSS ALL ASPECTS OF THE RELEASE, INCLUDING THE MAIN MUSIC VIDEO, THE LYRIC VIDEOS, THE PACKAGING OF THE EP, THE MERCHANDISE AND THE WEBSITE.
WORKING WITH THE BAND WE USED THE IMAGE OF A BETTA FISH AS A RECURRING ELEMENT FOR ALL THE MEDIA.
