Amplifying the brand from the get go, brand strategy, guidelines and assets were delivered as a base to get building a bold and effective visual Identity. Innovative, playful and vibrant are the core values built around as the cornerstone to the brand. A logo and wordmark with fresh and vibrant colour palette establish Datemakers as approachable and friendly. Discovery, surprise and new shared experiences are reflected in playful geometric arrangements of colour blocks that can be used more widely as additional and adaptable brand assets. A good use of whitespace was used throughout for clarity around messaging as well as adding sophisticated balance to the more playful side of the brand.